About Hoffman Audi of New London

In 1921, Hoffman Auto Group was founded by Israel Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut.  After nearly 100 years of business, the Hoffman Auto Group is regarded as one of the most successful family owned businesses in the state.  With locations in four Connecticut towns, East Hartford, West Simsbury, Watertown and New London, the company is comprised of nine brands: Lexus, Audi, Porsche, BMW, Lincoln, Toyota, Honda, Nissan, and Ford
. The company boasts numerous accolades; Hartford Magazine's "Best of Hartford" for thirteen consecutive years, Elite of Lexus recipient, Porsche Premier dealer, Hartford Business Journal's Best of Business Award, Audi Elite Magna and Magna Society honoree, Toyota and Honda President's Award recipients.

Employing close to 600 employees, Hoffman has two of the largest aluminum certified body shops in Connecticut.  In addition to its sales, service, parts and body-shop departments, Hoffman launched the Hoffman Insurance Agency of Connecticut in 2017. Not only can you find the vehicle of your dreams, you can also insure it at the same time! Our insurance company is powered by Allstate and we can help you will all your insurance needs, not only automotive!

New & Used Audi New London

About Hoffman Audi of New London

Having earned "Best of Hartford" thirteen years in a row for our dealership's successes - and boasting a variety of additional convenient features such as two certified aluminum body shops, an Allstate-backed insurance policy exclusively obtainable within our dealerships, expert finance departments, service centers and parts centers - Hoffman Audi of New London continually defines the Connecticut automotive industry with iconic service and an extensive selection of sought-after Audi models.

Extensive Inventory, Exceptional Service, Personalized Financing

From a sleek new Audi A4 to ensure your morning commute remains luxurious and stress-free due to the usage of premium, comfortable materials and various driver assistance programs, to a spacious and affordable certified pre-owned Audi Q5 SUV, Hoffman Audi of New London provides Groton and Warwick area drivers with the variety they desire to confidently select their next vehicle. In addition to our inventory, an in-house service center with expertly trained Audi technicians continually provides the service required to confidently keep drivers on the road throughout their ownership experience. Furthermore, a team of auto financing experts at Hoffman Audi of New London ensures that drivers get behind the wheel of their preferred model without a detriment to their budget.

New and Pre-Owned Inventory

Whether seeking a new Audi model, or a used car or SUV, Hoffman Audi of New London's extensive selection of a variety of body styles, model years and trim levels ensures drivers receive their precisely preferred balance between affordability, performance and luxury.

Auto Finance Center

Committed to providing optimal financing solutions for drivers throughout the Westerly and Hartford areas, Hoffman Audi of New London's auto finance center experts carefully consider your budget to ensure your lease, loan or financing plan remains affordable and easily obtainable.

Audi Service and Parts Centers

Essential for the long-term satisfaction of Audi owners, our Audi service and Audi parts centers both boast exemplary staff to answer any questions regarding your model while performing the necessary repairs or service to ensure maximal peace of mind throughout your ownership.

Hoffman Audi of New London - Serving Warwick and Westerly Area Drivers

Stop by Hoffman Audi of New London to speak with a sales professional regarding your next vehicle purchase or lease today. Committed to exceeding expectations with attentive and personalized service, our dealership strives to continually uphold our century-old reputation for industry-defining service and an inventory comprehensively stocked to satisfy even the most exacting driver's specifications. Stop by our dealership today to speak with a sales professional regarding your next vehicle purchase, or give us a call at your earliest convenience to schedule a test drive of your preferred model!

Audi Service New London

Hoffman Audi of New London offers all our customers the following services and amenities to make your purchase, service or parts visit a completely satisfying experience:

We Offer:

  • Shuttle Service
  • Complimentary Loaner Cars (when scheduled)
  • Free car wash with every service visit
  • Beautiful state of the art dealership
  • Our Audi Brand Specialist staff is fully trained to the Audi brand
  • Quattro Cafe waiting lounge with WiFi
  • Service Coupons available for you to print out
  • Early Drop Off area where you can drop off your vehicle and keys with us before service hours
  • Body Shop/paint/dent removal
  • Tune-Ups
  • Transmission Service
  • Tires Inspection
  • Detailing/car wash


Hoffman Audi of New London

490 Broad Street
Directions New London, CT 06320

  • Sales: 860-447-5040
  • Service: 860-447-5060
  • Parts: 860-447-5000

Sales Hours

  • Monday 8:30am-7:00pm
  • Tuesday 8:30am-7:00pm
  • Wednesday 8:30am-7:00pm
  • Thursday 8:30am-7:00pm
  • Friday 8:30am-5:00pm
  • Saturday 8:30am-5:00pm
  • Sunday Closed
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