As a way to honor its top-performing dealerships in the U.S., Audi recognizes dealerships with the Magna Society Awards. These awards reflect the exceptional performance for 2015 and an increase in sales year over year. This year, we at Hoffman Audi of New London are quite honored to receive a spot on the list of the Magna Society Honorees. This isn't our first time gracing the list, however. For five years running, we have appeared on the list for Magna or Magna Elite awards, with the Magna Elite Awards coming in both 2011 and 2013 and the Magna Award in 2012, 2014 and now again this year, for 2015.
We're honored to be included on this list of outstanding dealerships across the nation, but we know it wouldn't be possible without our loyal customers, so a big Thank You is in order! We're committed to continued excellence in service and product, and we look forward to serving drivers from New London, Groton, Westerly, Hartford, and Warwick for years to come!
"Each year the number of Magna Society Award recipients increases, a testament to the elite caliber of the Audi dealer network in the United States" said Mark Del Rosso, EVP and Chief Operating Officer, Audi of America. "As Audi continues its rise as one of the top luxury brands in the country, the commitment of our dealer partners is one of the key drivers of this success."
"In 2014 Audi honored 91 dealers with Magna Society Awards, a jump from the 61 dealers that were honored in 2013. Additionally, Audi of America recently placed first among all other automotive brands in the 2016 J.D. Power Customer Service Index, further proof of the consistent and considerable improvements made across the dealer network."
"The Magna Society awards fit with long-range plans established by Audi and its franchise partners to make Audi facilities more exclusive. In 2015, the number of dealership locations exclusively selling Audi models increased by the end of the year to 187 in the U.S. from 15 dealerships operating in 1999. Audi also increased its share of the U.S. imported luxury car segment to 11.2% based on record annual U.S. sales of 202,202 units in 2015." -from a 03.28.2016 Audi Press Release
The Magna Society was created in order to showcase Audi dealerships that exceed the standard of business to go above and beyond, meeting and exceeding sales targets and customer expectations. In order to qualify, a dealership must demonstrate that they are engaged in service and sales programs and they must adhere to a prescribed business process. Their facility and staff should represent the Audi brand and Audi culture in a positive, respectful way.
After five years of consecutive appearance on the Magna or Magna Elite list, we look forward to continuing to deliver exceptional customer experiences and the outstanding models of the Audi lineup!