Audi

Hoffman Audi of New London

490 Broad Street
Directions New London, CT 06320

  • Sales: (888) 379-4862
  • Service: (866) 939-9431
  • Parts: (888) 765-1433

About Hoffman Audi of New London

In 1921, Hoffman Auto Group was founded by Israel Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut.  After nearly 100 years of business, the Hoffman Auto Group is regarded as one of the most successful family owned businesses in the state.  With locations in four Connecticut towns, East Hartford, West Simsbury, Watertown and New London, the company is comprised of nine brands: Lexus, Audi, Porsche, BMW, Lincoln, Toyota, Honda, Nissan, and Ford The company boasts numerous accolades; Hartford Magazine's "Best of Hartford" for eleven consecutive years, Elite of Lexus recipient, Porsche Premier dealer, Audi Elite Magna and Magna Society honoree, Toyota and Honda President's Award recipients.

Employing well over 500 employees across its locations, Hoffman has two of the largest body shops in the state and the only aluminum certified body shop in Connecticut.  In addition to its sales, service, parts and body-shop departments, the company also consists of an information technology and human resources department, a business development center, and a marketing, public relations and social media division.

What Does Hoffman Audi of New London Offer Drivers from New London, Groton, Westerly and Hartford? Truly Exceptional Customer Service from Every Angle

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

Starting off with our selection of new Audi models, our New London showroom is the place to be if you're in the market for a Audi A4, A5, A6, Q5 or S5.


Looking to save some money in the search for your next car? Hoffman Audi of New London also carries a wide range of used cars from Audi, as well as today's other top automakers.


Once you've chosen your next car, Hoffman Audi of New London helps you take those all-important next steps towards driving home the Audi of your dreams. Our team of financing experts are trained to sort through various auto loan and lease details in order to help you find the right one for your needs.


Even after you've driven your new Audi A4, A5, A6, Q5 or S5 out of our showroom, Hoffman Audi of New London continues to support you in order to ensure you have a great ownership experience. Our Audi service department offers everything from routine maintenance to repairs, when they're needed. And for those of you who prefer to tinker under the hood yourselves, we keep a healthy stock of auto parts for your endeavors as well.


As you can see, Hoffman Audi of New London is equipped to handle all of your automotive needs, though we also keep in mind that everybody brings something different to the table. That's why we encourage you contact us today to see what we can do for you today by visiting us at 490 Broad Street in New London, Connecticut.


Proudly Serving Groton, Westerly, Hartford and Beyond with New Audi & Used Luxury Cars and SUVs



Hoffman Audi of New London offers all our customers the following services and amenities to make your purchase, service or parts visit a completely satisfying experience:


We Offer:


  • Shuttle Service
  • Complimentary Loaner Cars (when scheduled)
  • Free car wash with every service visit
  • Beautiful state of the art dealership
  • Our Audi Brand Specialist staff is fully trained to the Audi brand
  • Quattro Cafe waiting lounge with WiFi
  • Service Coupons available for you to print out
  • Early Drop Off area where you can drop off your vehicle and keys with us before service hours
  • Body Shop/paint/dent removal
  • Tune-Ups
  • Transmission Service
  • Tires Inspection
  • Detailing/car wash

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!

Hoffman Audi of New London

490 Broad Street
Directions New London, CT 06320

  • Sales: (888) 379-4862
  • Service: 860-447-5000
  • Parts: 860-447-5000

Sales Hours

  • Monday 8:30am-7:00pm
  • Tuesday 8:30am-7:00pm
  • Wednesday 8:30am-7:00pm
  • Thursday 8:30am-7:00pm
  • Friday 8:30am-5:00pm
  • Saturday 8:30am-5:00pm
  • Sunday Closed